Earlier this week, I attended a TEDx conference, sponsored by Airbus
There were several speakers. A few now-famous TED talk videos were shown.
One presentation really stood out. An economist named Martin Klettke, now working for Airbus, illustrated his approach to innovation.
An economist? Innovate? In a technical, aerospace environment? Blasphemy.
It’s not hard if you’re Martin Klettke.
It’s not hard if you dare to think differently.
Here are some of Martin’s one-liners that have stuck in my head every since:
- Fail early.
- Fail forward.
- Stay hungry.
- Stay foolish.
- Think like a child.
- Dare to think like your customer. (And, I dare to add: Keep thinking like your customer does.)