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(What follows below is a guest post by Olivia Stodiecke, a PhD student in aeroelasticity at U of Bristol, and previously a structural analyst at Airbus.)

Vision creates the spark, the excitement that lifts an organization out of the mundane. Shared vision fosters risk taking and experimentation. People know what needs to be done. Even if they don’t know how to do it, they keep experimenting till they succeed. But even when they experiment, there is no ambiguity at all. It’s perfectly clear why they are doing it.

The Fifth Discipline – Peter M Senge

(Here a link with the full first chapter of the book – worth reading: )

For me, Vision = Something to inspire us techies now and in the future; something that we can all understand and be proud to aim for; something that can shape a business strategy ( … not a list of random incomprehensible bullet points in a powerpoint presentation labelled with vision 2050  … and not a visually attractive animation taken straight out of a cheap science fiction movie)

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