Earlier this week, I attended a TEDx conference, sponsored by Airbus
There were several speakers. A few now-famous TED talk videos were shown.
One presentation really stood out. An economist named Martin Klettke, now working for Airbus, illustrated his approach to innovation.
An economist? Innovate? In a technical, aerospace environment? Blasphemy.
It’s not hard if you’re Martin Klettke.
It’s not hard if you dare to think differently.
Here are some of Martin’s one-liners that have stuck in my head every since: