Last week, I attended a seminar entitled Sizing Your Market, given by two Bristol-area gentlemen (Greville Commins, Matt Hatch). Between them, they have launched, led, and exited several tech businesses over many years.
It’s an important topic to businesses, that’s obvious.
On the surface, though, it might seem to be an irrelevance to lone rangers who just want to beaver along and get the day’s work done..
Even if you are an employee, or a contractor working for a single customer at a time, you’ve got to think like a business if you want to protect yourself and get ahead. You’d better have at least a gut feel for how many other people you are likely to work for in your lifetime, what their needs/wants are, and how much they are prepared to pay for your services.
Here’s a quick summary of what I learned at the Sizing Your Market seminar: