Tag Archives: marketing

For Flipboard junkies . . .

Flipboard is an iOS and Android app that you can use to browse articles from your favourite publishing sources.

Just three months ago, they enabled viewers to become curators, I.e. you could start curating and publicising your own virtual magazine (on the Flipboard platform). Give it a try.

I’m now curating two magazines that are quite relevant to aerospace types:

(1) Free Spirit – Everything of interest to those who want to live and work on their terms, free of The Man!
(2) Fly Ahead – Drones, UAVs, independent aerospace firms, and the free-minded professionals who want to take aerospace forward and won’t settle for the status quo!

Feel free to subscribe to either/both of them! Just download the free app, and search on the magazine names.

And/or start curating your own magazines!

Google should learn from aerospace

As a self-confessed critic of the aerospace industry, I never thought I’d hear myself say this:

I think Google should take a lesson from commercial aerospace.

Google has abruptly decided to shut down its Google Reader tool, without replacement or merging the functionality into any other tool.

Just imagine an announcement like this from Boeing:

“Boeing announces today that it is withdrawing all support for the 767 line of aircraft, as of two months from now.  Operators of these aircraft will need to make alternative arrangements in support of their customers.”

Operators of these aircraft would be seriously inconvenienced and out-of-pocket. Some would find their very survival threatened.

There wouldn’t just be screams. There would be lawsuits.

There would be permanently lost customers.

Continue reading Google should learn from aerospace

Engineer, are you a commodity?

(Hint: The default value is YES.)

Here’s a blog post well worth reading, entitled How to be a freelance engineer. Very insightful.

I would have prefaced it with two questions:

  1. Do you know the currency value of the skills you will bring to the marketplace as a freelance engineer?
  2. If the answer to Question 1 is yes, are you still sure you want to be a freelance engineer?

Author Seth Godin likes to ask people if there is anyone else in the world that can deliver the same goods or services as you, for the same money (or less).

If the answer to that question is YES, he will tell you that you are on a race to the bottom.

Continue reading Engineer, are you a commodity?

Think like a business – Know your market

Last week, I attended a seminar entitled Sizing Your Market, given by two Bristol-area gentlemen (Greville Commins, Matt Hatch). Between them, they have launched, led, and exited several tech businesses over many years.

It’s an important topic to businesses, that’s obvious.

On the surface, though, it might seem to be an irrelevance to lone rangers who just want to beaver along and get the day’s work done..

It’s not.

Even if you are an employee, or a contractor working for a single customer at a time, you’ve got to think like a business if you want to protect yourself and get ahead. You’d better have at least a gut feel for how many other people you are likely to work for in your lifetime, what their needs/wants are, and how much they are prepared to pay for your services.

Here’s a quick summary of what I learned at the Sizing Your Market seminar:

Continue reading Think like a business – Know your market