I’ve recently become a Wired magazine junkie.
It’s been on the newsstand for almost two decades, and I’ve read the occasional Wired article online. But for whatever reason, I’d never actually peeked inside a hard copy until just a few months ago, when one of my teenagers came home with one.
It’s amazing what you learn just by imitating your kids.
Lo and behold, last week Wired‘s chief editor Chris Anderson came to town, lecturing to promote his latest book Makers.
The promotion worked. I bought the book, and am now devouring it. (On my Kindle, where I could buy it for half the price of the hard copy being flogged at the promotion. So the promotion was only 50% efficient. Ha, take that!)
I expected the lecture to be about 3D printing. And it was, but only in part.