(What follows below is a guest post by Olivia Stodiecke, a PhD student in aeroelasticity at U of Bristol, and previously a structural analyst at Airbus.)
Vision creates the spark, the excitement that lifts an organization out of the mundane. Shared vision fosters risk taking and experimentation. People know what needs to be done. Even if they don’t know how to do it, they keep experimenting till they succeed. But even when they experiment, there is no ambiguity at all. It’s perfectly clear why they are doing it.
The Fifth Discipline – Peter M Senge
(Here a link with the full first chapter of the book – worth reading: http://www.vedpuriswar.org/book_review/the_fifth_discipline.PDF )
For me, Vision = Something to inspire us techies now and in the future; something that we can all understand and be proud to aim for; something that can shape a business strategy ( … not a list of random incomprehensible bullet points in a powerpoint presentation labelled with vision 2050 … and not a visually attractive animation taken straight out of a cheap science fiction movie)
So this post isn’t about a project, but something I recently watched and felt ticked all the boxes for an inspiring aerospace vision. I can probably safely say we badly lack shared vision and visionaries in the commercial a/c industry today. Not that the people don’t exist – they just don’t have any say.
btw – feel free to disagree! or share some more vision links!
Hope you enjoy this:
And dreaming on from that … If we get rid of all the administration and politics in the business, if we can put the emphasis on recruiting and keeping the right tech people (doing what they enjoy and what they are best at) and encourage them to work together, develop and challenge themselves – surely innovation, quality and engagement will ensue? Then, maybe, we can concentrate on designing the great aerospace products of the future – that we know people want and that we can deliver … Vision + Strategy + Leadership= Success
From the petty little aero engineer sitting in the box next to yours, aka BeerMonkey – Dream on!